We were assigned a random object we didn’t have any relationship with, then had to research the product in order to create a variety of print and digital ads. I was given the TimeX Smartwatch, which I found was known for its durability. I tapped into that important feature and played off of their brand’s slogan, “Takes a licking, keeps on ticking.” I wanted to show that this watch is suitable for any lifestyle and is equipped to handle everyday accidents.