The Fashion Show : 2023
Spring 2023
I served as one of two Art Directors for the show, and completed many tasks to bring the show to life visually. We first established the branding for the 2023 show: The Suite Escape. It was the foundation for all marketing assets and promotional events over the course of the semester, including the runway show featuring Steve Madden. My main projects were designing social media posts, the program cover, merchandise, and a large scale installation.
The Fashion Show 2023 Branding
My co-director Sam and I established the shows word mark, typefaces, color palette, and other assets to bring the voted theme to life. The Suite Escape branding was based off of 80’s retro hotels, with inspiration drawn from luxury traveling.
Click below to flip through the theme guide!
The document was made by my co-director, Sam Golbuff
Social Media
A variety of promotional graphics for various events, primarily formatted for Instagram posts and stories.
Parks Library Installation
This large-scale installation was printed on vinyl in order to be safely installed on the windows of Parks Library. The central campus location was a great way to market the show to the Iowa State student population.
Merch Designs
Various designs for apparel, mugs, and totes to be sold on campus and at events throughout the semester, including the show.
