Retro Roast

Fall 2021

The initiative for this project was to rebrand a pre-existing business. My inspiration was Cup of Joe, a funky coffeeshop that offers a wide range of drinks and a unique atmosphere. The business characteristics I focused on were the fun environment and events they have. I kept their core attributes, but with a fresh approach.

Logo

I paired a funky typeface with a multi-color disco ball to represent their fun personality and lively atmosphere!

Brand Manual Style Guide

The style guide showcases all aspects of the business’ branding: logo, color palette, typography, iconography, patterns, and photography style. It also includes mockups to bring the branding to life!

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